Engagement Is Not Enough

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Meet Keith Ayers, the author of

Engagement Is Not Enough

Keith Ayers’ expertise is in working with CEO’s and senior executive teams to help them create a high performance culture… one that is based on a high level of trust and personal responsibility.

Book-Ends is a virtual book club hosted by Susan Stamm and sponsored by The TEAM Approach.  On 27 April 2009, Susan interviewed Keith Ayers to discuss his book, Engagement is Not Enough.

Keith Ayers suggests leaders must bring their workforce to an even higher level than “engagement.” Business leaders around the world have tried to demand, request, and even buy engagement—through bonuses, benefits, and share options. Ayers presents a compelling argument that not only will these methods fail, but the goal itself is misguided.

Ayers points to the first place for leaders to look when seeking a solution—the mirror. Business leaders need to ask themselves: How can I change my behavior to get the most from my employees? Ayers lays down this challenge to you and argues that by adjusting your own behavior, and tuning in to the core needs and values of your employees, you can empower each individual in your organization, and unleash their unique skills and talents.

Engagement is Not Enough provides business leaders with the tools they need to light a fire within the hearts and minds of their workforce and create a culture of continual improvement. Keith Ayers places passion above profit on the Passion Pyramid—his step-by-step outline of the five basic needs every employee has:

  1. The need for respect. Everyone needs respect but they want it in different ways.
  2. The need to learn and grow. When people feel respected, they want to increase their contribution to the organization’s success.
  3. The need to be an “insider”. Beyond being respected is the knowledge that you are truly valued.
  4. The need to do meaningful work. People need to know that what they do matters to someone else—it is important.
  5. The need to be on a winning team. Nothing ignites passion in employees like the team spirit generated by the success of a high performance team.

Listeners can join in a discussion on this book at LinkedIn.  Search groups and join Bookends: The Discussion.

The TEAM Approach, sponsors of Bookends Book Club, is committed to helping individuals and organizations improve their effectiveness. Working with leaders as well as developing teams that work collaboratively. You may investigate the information, products and services provided by The TEAM Approach by visiting our web site. Contact us for more details on how we can help your organization.