Be the Hero


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Meet Noah Blumenthal, the author of

Be the Hero

Noah’s most recent book, Be The Hero, became an instant success. In the first week of its release it climbed into the top 20 in all books on Amazon and #1 in numerous categories, including Business, Self-help, Careers, and Success. Be the Hero has also appeared in the Wall Street Journal’s list of business best sellers. Noah has been featured in various media outlets including The New York Times, CBS News, MSNBC News, The Chicago Sun-Times, Investors Business Daily, and Newsday.

On April 20, 2010, Susan Stamm interviewed Noah Blumenthal for Bookends Book Club, a service of The TEAM Approach.

Noah was a founding member of an internal consulting group at UBS Financial Services where he helped create and lead the effort for team development and coaching in the organization. He trained and consulted to over 1000 line, management and executive teams and coached hundreds of team leaders on how to change their businesses and their behaviors. You can learn more about his recent work at his website Leading Principles.

At times we all feel frustrated, stressed, or out of control. What if you could be at your best when your challenges are on the rise? Well, you can. Be the Hero introduces us to the way of the “Everyday Hero” and shows how to turn self-defeating thoughts and behavior into heroic actions. The trick is in the stories we tell ourselves. All day long, without even realizing it, we tell ourselves dozens of stories—about other people, our situations, and ourselves—stories that shape our emotions and behavior. These stories are so powerful, they make us think and act like either a hero or a victim. Be the Hero shows you how to choose the stories that lead to personal and professional success. In the tradition of the best storytellers, Noah Blumenthal weaves a tale that is both captivating and profound. Be the Hero is destined to become a classic.

The TEAM Approach, sponsors of Bookends Book Club, is committed to helping individuals and organizations improve their effectiveness. Working with leaders as well as developing teams that work collaboratively. You may investigate the information, products and services provided by The TEAM Approach by visiting our web site. Contact us for more details on how we can help your organization.